Boring marketing is expensive. If people don’t notice or remember your ads, you still pay for the media. You just get less back. That’s Boring Tax. And the data shows creative is one of the biggest profit levers marketers can control. Creative can multiply profit by up to 12x Paul Dyson's analysis of the drivers of advertising profitability found that creative quality can multiply profit by up to 12x. It is the biggest profit multiplier marketers can directly control. Targe