Who is Toasty
Meet Andy Ellis
Sorry to disappoint I'm not the former All Black "Andy Ellis" or the former Blackcap "Andy Ellis".
I'm the least famous, famous "Andy Ellis"
Instagram
@itsandyellis
If you had to sum me up. Creative, Curious & Competitive.
I have spent around 14 years working across marketing, strategy, creative and design.
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I started on the creative side, then moved further into strategy, campaigns and client leadership. Working inside agency teams gave me the chance to see the whole marketing process, from finding the problem and developing the idea to making the work and seeing if it actually worked.
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Along the way I have worked with more than 100 New Zealand businesses, including Harcourts, Stirling Sports, WaterForce, Christchurch Casino, SKOPE and Untouched World.
Why I started Toasty.
I got sick of not being able to do proper marketing.
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At one point I was told I was “bad at project management” and kept going “out of scope”. The funny thing was, that extra work was usually the stuff the client actually needed. Fixing something that clearly was not working. You know, marketing!!!
Eventually I realised the problem was not that I cared too much about the work. It was that the agency model often rewarded staying inside the box, usually dressed up as “doing what is right for the client”, instead of actually doing what was right for the client.
So I thought, fuck it. There has to be a better way.
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That became Toasty.